Friday 7 September 2012

Youtube movie rentals for Philips SMART TV's adds spice to competition

The news from TP Vision about Youtube movie rentals for Philips SMART TV's adds spice to competition. The company which manufacturers Philips TV's put out a press release recently highlighting upcoming apps for the Philips SMART TV platform. (Image credit: Youtube)

The Google owned VOD style movie rental service will add a premium component to its TV applications on various SMART TV platforms. This feature will be made available first in a select number of European countries.

Youtube's initiative in the VOD space has grown with Google's agreements with Paramount Pictures and MGM and other content providers. The service though has yet to make the jump from the computer screen to the TV and other connected home theater equipment. While Youtube movie rentals for Philips SMART TV's adds spice to competition, this new move will allow YouTube to compete more directly with other VOD services like VUDU, Amazon Instant or Blockbuster. For Google this would also mean more engagement with YouTube’s ad-supported content, which already includes a decent mix of feature-length movies and professionally-produced shows.

While Youtube movie rentals for Philips SMART TV's adds spice to competition, what does it mean for your home theater? Do you see price advantages or greater selection?

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