Monday 19 November 2012

Will cord cutting in the UK be more successful than in the US?

Will cord cutting in the UK be more successful than in the US is the question being asked given the current state of play. While many like the idea of cord cutting it has so far been neat impossible without losing access to many programs and premium content. (Image credit: Wikipedia)


According to Aaron Souppouris -
Over in the UK, however, things are starting to look a little brighter. The past five years has seen virtually all of the major players embrace digital content in some way, while American giants like Amazon and Netflix have invested heavily to capture the attention of the world’s second-largest (native) English-speaking population.

THE STATE OF PLAY
The UK has around 50 free-to-air, terrestrial channels that can be accessed by anyone with an aerial or a satellite dish. Pay TV is fairly popular, with around 50 percent of households subscribing to cable, satellite, or other premium TV services. For comparison, in the US around 85 percent of households subscribe to some form of pay TV.


So why the question - Will cord cutting in the UK be more successful than in the US? Because in the UK you can get a Sky Go package without the physical cable and still be able to get the full cable package at a slightly reduced rate. It is available to non-satellite customers at a slightly reduced rate: the full Go package with ESPN costs £49 ($78) while a comparable satellite package (which includes access to Go) will set you back roughly £65 ($103). Content can be accessed through iOS, Android devices and the Xbox 360 but you’re limited to a maximum of two registered devices.

Will cord cutting in the UK be more successful than in the US? Tell us what you think in the comments below.

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