Will Apple make the Apple TV more of a focus for home networks?

With Apple’s CEO Tim Cook saying that the company had sold 1.3M Apple TVs in Q3 2012, with 4M units so far this fiscal year. He went on to say - “We think it will lead us somewhere., we’ll keep pulling the string,”. So will Apple make the Apple TV more of a focus for home networks? Perhaps not according to Cook who said it was still a hobby. (Image credit: Flickr)

Providing some perspective on the sale of Apple TV units, it was revealed that sales numbers are up over 170% year over year. Back in May, Cook said that Apple had sold some 2.7M so far in 2012. That means that Apple has sold some 1.3M units in roughly 2 months.

According to Tom Warren -

"We're not going to keep around projects that we don't believe in," says Cook. "There's a lot of people here that are believers in Apple TV and we continue to invest in it and see where it will take us."

"We do it because we think it can lead us somewhere, so we'll see."

Will Apple make the Apple TV more of a focus for home networks?, that remains to be seen but rumors persist suggesting that the company is preparing its own Apple television. No matter that this is being classed as a hobby it is a product that Apple is focusing on over time.

via Posterize